Optimum Brand Transformation
Marketing is a team sport. It requires constant integration with all partners in real time. Together we implemented a new integrated process and re-launched the Optimum brand by building the “Let’s Connect More” platform. After years of decline the organization saw a 6% growth in customer relationships for the first time since 2008, and was sold to Altice Global for 19B due to our collaborative efforts.
ROLE ECD AGENCIES Martin, Collins, Brooklyn Brothers, Alma, Fathom, Cablevision Internal Agency
