MICKEY PAXTON
Executive Creative Director
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DHL USA Integrated Launch

We set out to establish DHL as a viable option to Fed EX and UPS. And for 3 years we did just that. Recognition: Over a 600% bump in awareness. B-to-B marketer of the year, Addy’s, Effie’s The Today Show, Adweek, New York Times, and two-time David Ogilvy award for integrated marketing.

Role: Freelance CD
Agency: Ogilvy & Mather

 

DHL USA Integrated Launch

We set out to establish DHL as a viable option to Fed EX and UPS. And for 3 years we did just that. Recognition: Over a 600% bump in awareness. B-to-B marketer of the year, Addy’s, Effie’s The Today Show, Adweek, New York Times, and two-time David Ogilvy award for integrated marketing.

ROLE Freelance CD AGENCY Ogilvy & Mather