MICKEY PAXTON
Executive Creative Director
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Smirnoff Ice Launch

In the emerging malternative category I ran the creative launch of the Smirnoff Ice brand. The strategy was to target men who normally drink beer. It was the regarded as the most successful launch in Diageo’s history.

Role: ECD
Agency: JWT

 

Smirnoff Ice Launch

In the emerging malternative category I ran the creative launch of the Smirnoff Ice brand. The strategy was to target men who normally drink beer. It was the regarded as the most successful launch in Diageo’s history.

ROLE ECD AGENCY JWT